Hooked on the Bay

Where the waves slap just like the bass and the drip goes deeper than the ocean. Hyphy Waters is for the reel ones who stay baited, stay active, and stay rooted in the Bay. Whether you’re casting off the coast or chillin' on the block, this collection blends fishing function with hyphy fashion — hella fresh, never fishy.

Designed for the folks who know it ain’t just about the catch — it’s about the culture. Welcome to the water where the fit’s always clean and the game stays reel.

Reel up. Turn up. Stay Bay.