BAY BUILT

Built in the Bay – Strength Meets Bay Pride
The Built in the Bay Collection is where Bay Area grit meets gym grind. Designed for athletes, lifters, and hustlers who carry the Bay’s spirit into every rep, this line blends bold street style with functional comfort. Featuring Bay-inspired graphics and durable, performance-ready fits, every piece represents the strength, culture, and determination that make the Bay Area one of a kind.

Whether you’re hitting PRs or hitting the streets, rep your city and your grind — because true strength is Built in the Bay.